Engineer by training, commercial director by trade.
I started work as an engineer in 2008. Since then I’ve worked in engineering, programme management and commercial leadership across energy, industrial and software businesses: delivering projects, running programmes to budget, winning and pricing work, and finding customers for new products.
That mix is what I bring to engineering, manufacturing and product businesses with 10 to 50 staff. I look at your business the way an engineer looks at a plant: where the flow gets stuck, where value leaks out, and what can be standardised or automated. Then I look at it as a commercial director: which work pays, and how to win more of it.
I grew up in Dubai, moved to Canada on my own at 17 to study engineering, and spent 14 years there before moving to the UK. I now live and work in Staines-upon-Thames, and I’d much rather fix a real process with your team than write a report nobody reads.
Experience
| Principal Consultant, Basir Consulting Since 2020 | For a small UK charity: income up from £47k to £89k in a year, fixed costs cut by a third, accounting processes automated, and KPIs and 14 policies put in place across a £150k programme |
| Business Leader, IATX 2024 to 2025 | Led commercial development of a no-code data platform. Secured HMRC SEIS/EIS advance assurance for a £450k raise, approved in 6 working days against a typical 15. Prepared an Innovate UK Smart Grant application, registered the company as a Crown Commercial Service supplier, and scoped Cyber Essentials and ISO 9001/27001 certification |
| Business Growth Consultant, Orangutan 2023 to 2024 | Lead generation, CRM and marketing automation for B2B and B2C clients |
| Business Growth Leader, Honeywell UOP 2018 to 2020 | $8M annual revenue across 14 countries, 65% over target. Turned a $4M order into $7M by packaging in a $3M unit from another business unit. Worked with 29 enterprise clients |
| Global Strategy Programme Manager, FluidOil 2016 to 2018 | Reported to the CEO. Ran 6 strategic initiatives across 3 countries with a £12M budget. Cut engineering costs 85% by bringing work in-house, and delivered a project 3 weeks early and £240k under budget. Led 20 direct reports across the UK, USA and Mexico |
| Lead Engineer and Project Manager, Wood 2011 to 2015 | 12 projects for 6 clients in Calgary, Canada; cut project costs 70% by standardising repeat engineering deliverables |
| Operations Team Lead, Geodetic Surveys and Engineering 2008 to 2011 | Cut annual operating costs 41% by improving team collaboration and operations; promoted to team leader in six weeks |
Qualifications and training
- Bachelor of Science in Engineering, University of New Brunswick, Canada (2009)
- Registered as a Professional Engineer with APEGA, Alberta (2015)
- Project management, University of Waterloo
- Honeywell UOP Sales Road School (2019)
- Miller Heiman Strategic Selling and Richardson Consultative Selling
Need an accountant?
I don’t prepare accounts or tax returns. Moon Accounting & Tax handles Making Tax Digital, accounts and tax for small businesses and landlords. It’s run by Mehreen Ajaz ACA, who is my partner. I’ll always tell you that, and about any referral arrangement, before you decide.
