Cash flow and pricing help for SaaS companies
For SaaS and software companies with 10 to 50 staff. Recurring revenue should make cash predictable. When it doesn’t, the cause is usually pricing, discounts and billing, not the product.
Where the money goes
Pricing and discounts
- Prices set at launch and never reviewed, while hosting, tools and salaries went up
- Discounts given to close a deal that carry on at every renewal
- Heavy users on plans that no longer match what they use
Billing and collection
- Failed card payments with no follow-up, so paying customers leave by accident
- Enterprise invoices paid late because the PO or supplier set-up was never sorted
- Monthly billing where an annual upfront option would bring cash in sooner
- Usage, overage and set-up fees that are agreed but never invoiced
Reporting
- MRR, churn and runway rebuilt by hand in spreadsheets every month
- Billing system, CRM and accounts that don’t agree
What we do about it
Insight (from £1,950, about two weeks) traces the money from signed deal to cash in the bank, across your billing tool, CRM and accounts, and ranks every leak by its £ value. Foresight then puts the top three fixes in place, typically a price and discount review, failed-payment recovery and annual billing, using the tools you already have. Oversight keeps them working with a monthly dashboard of MRR, churn, discounts and cash. See exactly what happens, week by week.
Commercial experience
Sohaib Basir has 18 years in commercial leadership, from selling technology across 14 countries at Honeywell UOP, where he delivered $8M of annual sales at 65% over target, to leading the business side of a no-code data platform at IATX.
Common questions
Will a price rise lose us customers?
Some risk is real, so rises go in steps: new customers first, smaller accounts next, renewals last with notice. Win rate and churn are tracked before and after, so you see the effect in your own numbers.
Do you work remotely?
Yes, by video anywhere in the UK, and in person across West London, Surrey and the Thames Valley.
Find out what your leaks are worth
A free 30-minute call with no obligation. Or try the two-minute leak calculator first.
